The Silent Tax on Women: How the Pink Tax Keeps You Paying More
Picture this: you walk into a store and you find two identical razors—same brand, same design, same function. The only variation? One is blue and is priced at ₹100, and the other is pink and is priced at ₹130. Well done! You've just fallen victim to the Pink Tax—the quiet add-on women unwittingly pay on mundane products. What is the Pink Tax? The Pink Tax is not literally a government tax but a pricing discrimination tactic whereby items aimed at women are priced higher than their versions for men. This subtle charge is found in personal care products, apparel, toys, and even services such as dry cleaning and haircuts. In addition to taking home 16-20% less than men worldwide, women pay more for basic commodities—an irony that makes independent finance even more difficult. How Are We Trapped? The Pink Tax is so deeply ingrained in consumer culture that most of us don’t even notice it. Here’s how it works: 1. Packaging Manipulation Companies tweak packaging—adding floral designs...
